It’s a man thing

While most mere mortals are busy trying to stick to that January detox and new exercise regime, Kerry Hayden of Atherton Cox has hit the New Year running. As reported in December, as part of stylist-supremo Guido’s exclusive session team, Kerry started January at The London Collections: Men shows, a pre-London Fashion Week showcase of the very best of British menswear designers.

Kerry worked on 11 shows over the three-day event and the eclectic mix of styles reflected the many faces of the British male today. The story and personality of the clothes from tartan and chunky knits to bold orange and pinks, not forgetting the unconventional man shift dress, were complemented by an over-riding theme of sleek, finished hair.

But the talk of the collections was on day two when Sarah Burton for Alexander McQueen presented her first ever menswear show in London. The label presented a wicked, subversive side of Saville Row tailoring with a film-noir eccentricity as models resembling real-life mannequin-dolls with plastic masks fixed to their faces, walked through a series of panelled rooms. Kerry and the team of stylists created smooth side partings, with a 1920’s classic Marcel wave to finish the debut collection.

Alexander McQueen“The hair for Alexander McQueen was so much fun to work on,” commented Kerry, “it took me right back to my college days of learning to finger wave. My clients always want to hear what direction hair trends are heading after I return from the shows, but I think the Marcel wave may push them over the edge with their styling capabilities. What it may mean is we see hair worn heavier and more natural on the forehead with plenty of length in the fringe, especially as the quiff is still popular.”

Don’t miss Kerry’s hair trend update next month when she returns from Paris and Milan.